As a social enterprise, all of our efforts are deliberately intended to raise awareness about the growing fragility of marine animals and habitats around the world. Increased awareness has the rare power to encourage people to take immediate action and turn the current trend around. 

Respect the Fin was created as a passion project by Shira Margulies during her college career. Her original goal, which continues to this day, was to reveal to the public the rarely-expressed and beautiful side of sharks. Through Respect the Fin, Shira aims to spread awareness of both the importance of sharks and the dire threats that the species as a whole is currently facing; nearly 100 million sharks are killed every single year, and there are no signs of this slowing. The ocean's most ancient predator, the keystone species maintaining the delicate balance of the food chain, threatens to crumble. If sharks disappear, the ecosystem that has built over millions of years will disappear along with it. We must learn to respect them and their vital role, or we will watch as the ocean we know and love falls into disarray.


Inspiring Change

Respect the Fin encourages everyone to play their part in the Conservation Movement. The only way we succeed is when the change comes from within, and we want to empower you to take an active role. Learn more about the opportunities available to lend your support.

Image by Ryan Geller

The goal of Sharks4Kids is to create a new generation of shark advocates through access to a dynamic range of educational materials and experiences.


Achieve resilient and productive oceans that support rich biodiversity, food security, and sustainable livelihoods.

Image by Tomas Gonzalez de Rosenzweig

Providing Alternative Incomes To Shark Fishermen Through Tourism.

Image by Chase Baker

Raising awareness and guiding initiatives that reduce the destructive overfishing of sharks on a global scale.